Some of the information below might be a little technical but it’s important that you read and understand what follows because it explains how we will collect, use and store your personal information you provide to us.
If you hear from us, we will always aim to be respectful, relevant and appropriate. If at any time you don’t feel we’ve lived up to our goal, please let us know straight away by getting in touch with us by:
Mail: 5205 Avenida Encinas, Suite A, Carlsbad, CA 92008
1. What we collect and how we collect it
The personal information we collect about you depends on the dealings you have with us. “personal information” includes information about an individual who is reasonably identifiable. For example, if you:
(a) register on the Site, you may be asked to complete a registration form and provide personal information. You may also be asked to choose a user ID and password in order to take advantage of certain features on the Site or digital messaging services, such as newsletters or contests. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please note that many products and services available on the Site require registration and if you elect not to provide such information, you will not be able to take advantage of those products and services;
(b) provide details to join special mailing lists or databases if you’d like to receive information about, for example, certain products, we may collect your name, contact details, and date of birth;
(c) make a purchase online or using an electronic device such as an iPad when you set up an online account, we will collect your name, contact details, order details, credit card details, delivery address and we may also ask you to provide your date of birth and gender;
(d) provide information via social media pages such as providing your name or contact details via the Higher Scores Test Prep Facebook pages, or our Twitter or Instagram accounts or other social media sites;
(e) attend a Higher Scores Test Prep function or event, we will collect your name, contact details and any dietary or accessibility requirements;
(f) enter a contest, in online or printed format, we may collect your name and contact details along with your merchandise, service preferences, and answers. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information to the Site. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes (see the rules of each contest for details about how your personal information will be used, including postings to the Site);
(g) participate in surveys or games, you may have to register and we may request personally identifiable information from you in conjunction with the survey or game. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information to the Site;
(h) send us an enquiry or provide us with feedback through our online form or via email or phone, we will collect your name, contact details, details of your enquiry or feedback and information about our response. In circumstances where you contact us by telephone, calls may be recorded for quality, training and security purposes. Calls may also be monitored without your consent for the following circumstances: to provide evidence of a business transaction; and to see that quality standards or targets are being met;
(i) engage with or purchase products from third parties who deal with us, such as our Affiliates, or through third parties; and
(j) carry out assessment and analysis (for example market, customer and product analysis) to enable us to review, develop and improve the products or services which we offer.
We may also collect information that cannot be used to directly identify you, such as browser type, Dynamic Internet Protocol (IP) address, “click stream” data, and similar non-personally identifiable information. For example, we may aggregate non-personal information about you and other customers who visit certain areas of our Site. Aggregated information will not contain any information that can be linked directly back to you.
You agree that you do not object to us using your personal information for any of the purposes outlined in this policy and you confirm that you do not and will not consider any of these purposes as a breach of any of your rights under applicable privacy laws.
Information is automatically collected through your use of the Site, Affiliates’ websites, through cookies. Cookies are tiny text files that websites or apps may place on your computer or device.
What cookies do we use?
When you visit our Site, the following types of cookies may be downloaded to your device:
Analytical and Performance Cookies
We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the Site by using cookies. They allow us to recognize and count the number of visitors and to see how often visitors return to the Site, how long they stay and how they move around the Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily. The information generated relating to the Site may be used to create reports about the use of the Site and the analytics service provider will also store this information.
Advertising and Targeting Cookies
These cookies record your visit to the Site, the pages you have visited and the links you have followed to other Sites. We will use this information to try and make the Site more relevant to your interests.
We may use functional cookies that allow us to remember choices you have made in relation to the Site so as to provide a more personalized experience and enhanced user experience by delivering content specific to your interests.
Strictly Necessary Cookies
These are cookies that are required for the administration and operation of our Site. Some cookies that we use are necessary for our Site to function properly and to enable you to move around the Site and use its features.
Third Party Cookies
We know you love to share the great content we have on the Site so we try to make it as easy as possible to do so. We add buttons to allow people to easily share on networks like Facebook and Twitter.
We don’t control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
Our internet service providers may also use other standard web-based technologies to analyze your movements while accessing our Site. The technologies include analytic solutions, web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our product and service campaigns and marketing programs, allow us to customize the services offered on or through our Site, and help determine the best use for Site content, and product and service offerings. Some of this information, including the IP address, may be stored on our internet service provider’s server logs, and may be available for extended periods of time.
How do I turn cookies off?
3. Why we collect personal information
The main purposes for which we collect, hold, use and disclose personal information are:
(a) processing transactions and delivering products and services;
(b) promoting us and our products and services, including through public relations and social media;
(c) performing research and statistical analysis, including for customer satisfaction and product and service improvement purposes. This may include matching information we collect against other information held by third parties. (We may also use and disclose de-identified data for these purposes);
(d) helping us tailor existing or develop new products, services or offers, and to help us selectively target promotional offers and opportunities;
(e) developing or seeking to deliver new ranges of products or services;
(f) answering queries, resolving complaints and responding to social media; and
(g) general planning and administration.
We may also collect, hold, use and disclose personal information for other purposes explained at the time of collection or which are required or authorized by or under law, and for which you have provided consent.
Direct marketing and opting out
By providing your address, email address and telephone numbers to us you consent to us contacting you for the purposes set out above. We may send this information in a variety of ways, including by mail, email, social media, SMS, MMS, and telephone.
If at any point you no longer wish us to hold your personal information or you do not wish to receive information from us then there are a number of ways you can unsubscribe:
(a) contacting us by email at firstname.lastname@example.org, by speaking to us by phone at 760-814-9655 or by writing to 5205 Avenida Encinas, Suite A, Carlsbad, CA 92008;
(b) advising us if you receive a marketing call that you no longer wish to receive these calls; or
(c) using the unsubscribe link that we include in our electronic messages (eg email, SMS or MMS) to opt out of receiving those messages. Each “unsubscribe” link only relates to that specific type of communication (e.g. marketing communications or survey communications). This means that unsubscribing from marketing communications will not automatically unsubscribe you from our survey communications (or vice versa). Please also note that you may continue to receive communications which are already en route to you for a short period of time while your relevant unsubscribe request is being processed.
4. Who we may share your personal information with
We may share your personal information with third parties where appropriate for the purposes set out above, including:
(a) financial institutions for payment processing;
(b) our contracted service providers or partners, including: delivery and shipping providers; information technology service providers; venues and event organisers; research and statistical analysis providers; hard copy and electronic mail houses; manufacturers and suppliers; external business advisers (such as recruitment advisors, auditors and lawyers); and regulatory, investigative or government bodies to comply with laws.
We may ask one of these third parties to contact you directly for a specific purpose, and provide us with information collected from you in the course of providing the relevant products or services.
5. Data quality and security
We hold personal information in a number of ways, including in printed documents, electronic databases and email contact lists. Printed documents may be held at our office, or archived in boxes and stored in secure offsite facilities. We take reasonable steps to:
(a) ensure that the personal information that we collect, use and disclose is accurate, up to date and complete and (in the case of use and disclosure) relevant;
(b) protect the personal information that we hold from misuse, interference and loss and from unauthorized access, modification or disclosure; and
(c) destroy or permanently de-identify personal information that is no longer needed for purposes permitted by applicable privacy laws.
You can help us keep your information up to date, by letting us know about changes to your details.
The steps we take to secure personal information include website protection measures, security restrictions on access to our computer systems, controlled access to our corporate premises, policies on document storage and security, personnel security and training and workplace policies. While we endeavor to protect the personal information of users of our website, we cannot guarantee the security of information you disclose online: you disclose that information at your own risk. If you are concerned about sending your information over the internet, you can contact us as set out in section 10. You can also help protect your personal information by keeping your account details confidential. If you become aware of any security breach, please let us know as soon as possible.
The Site may make chat rooms, forums, commenting and message boards available to you and other users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties.
By using the commenting features of the Site, you acknowledge that your user name and location information will be disclosed. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from our blog or community forum, contact us at: email@example.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Third party sites
Links to third party sites that are not operated or controlled by us are provided for your convenience only and should be used with your discretion and prudent judgment. Some of these third-party marketing channels may be “co-branded” with our logo; even so, these third-party channels are not operated, controlled or maintained by us. We are not responsible for the privacy or security practices of those sites, which are not covered by this policy. Third party websites should have their own privacy and security policies, which we encourage you to read before supplying any personal information to them. Links from our Site to third-party sites do not constitute sponsorship, endorsement, or approval of the content, policies or practices of such third-party sites.
6. Access and correction
Please contact us if you would like to access or correct the personal information that we hold about you. We may ask you to verify your identity before processing any access or correction requests, to make sure that the personal information we hold is properly protected.
We will generally provide you with access to your personal information within 30 days, subject to some exceptions permitted by law. We will also generally provide access in the manner that you have requested (eg by providing photocopies or allowing a file to be viewed), provided it is reasonable and practical for us to do so. We may however charge a fee to cover our reasonable costs of locating the information and providing it to you.
If you ask us to correct personal information that we hold about you, or if we are satisfied that the personal information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information to ensure that, having regard to the purpose for which it is held, the information is accurate, up-to-date, complete, relevant and not misleading. If we correct personal information about you, and we have previously disclosed that information to another agency or organization, you may ask us to notify that other entity. If so, we will take reasonable steps to do so, unless this would be impractical or unlawful.
7. Cross Border Disclosure Access and Consent to Transfer
We may disclose personal information to overseas recipients, who are located in places such as Japan, Singapore, India, Hong Kong, the Philippines, the United States of America and other countries or jurisdictions depending on the nature of the services those recipients provide to us (for example storing data via a cloud service, or where our customer relationship management system is hosted on servers located overseas, or where delivery address information for online orders is managed via a third party located overseas).
By providing us with your personal information, you consent to our use of it in accordance with this policy, including the transfer of your information across international boundaries to jurisdictions anywhere in the world as permitted by local law.
Your California Privacy Rights: Other than as is stated by this policy, we will not share any personal information about you with outside third-parties for their direct marketing purposes to the extent prohibited by California law, unless you agree otherwise as authorized by your prior written consent.
California residents have the right to request information from us regarding the manner in which we may share personal information with affiliated companies and third parties for their direct marketing purposes. To find out what and how we share such information, you may send us an e-mail request at: firstname.lastname@example.org or mail a request to: 5205 Avenida Encinas, Suite A, Carlsbad, CA 92008. You will receive the following information:
1. Information regarding the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year, if any;
2. The names and addresses of the third parties who received information for their direct marketing purposes; and
3. Examples of the products and services subject to the third-parties’ direct marketing programs, if the nature of the third parties’ business cannot be determined from their names.
8. Data Retention Periods
We will retain your personally identifiable information for as long as your account is active or as needed to provide you with our products and services. If you wish to cancel your account or request that we no longer use your information to provide you with our products and services, please contact us at email@example.com. However, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
9. General Audience Website Not Directed Toward Children
Protecting the online privacy of children is especially important to us. The Site is a general audience site. Our content is neither directed toward minors nor children who are under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are under 18 years old, please do not provide us with your name, contact details or any other information about yourself.
If we or our internet service providers become aware that a minor or a child under the age of 13 has provided us with personal information without the parental consent, that information will be deleted from our databases. Parents who have questions about personal information that may have been submitted by a child under the age of 13 should email us at: firstname.lastname@example.org.
10. Complaints or Questions
We hope everything is explained here clearly but if you would like further information about how we manage your personal information, or if you have any queries relating to our policy, or wish to lodge a complaint in relation to an alleged breach of applicable privacy laws, please contact us by:
Mail: 5205 Avenida Encinas, Suite A, Carlsbad, CA 92008
All complaints received by us will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and tell you when we expect to provide our response.
11. Changes to this Policy
We may amend this policy from time to time. Please check back frequently to see any updates or changes to our policy. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on the Site and/or send an email to users who have provided an email address. Please note that you should always update your personal information to provide us with a current email address.
The current version will be posted on the Site and a copy may be obtained by contacting us at email@example.com.